E-Buzz

Mission: To provide successful e-marketing solutions to businesses in the world of e-commerce and to assure accomplishment of their ultimate goal that is sales, by the means of bringing marketing strategies, projects, people, processes and technology together in the best means.

Company profile:

E-Buzz Pvt. Ltd is a proficient and emerging company that provides its specialized services in the field of e-marketing and electronic media management. We believe in giving high attainment and organizational brilliance through our highly skilled professionals and their unremitting erudition. This is a full pledge marketing center for businesses who seek corporate solutions in the world of e-trade and e-marketing, in order to enhance their competencies and productivity to reach ultimate success.

E-Buzz all set to go:

Forum posting currently may be time consuming and effort requiring but yet the most effective promotional tool to create customer awareness and spread positive word of mouth for the organization. Ebuzz will use it for the purposes of increasing web traffic on the customer sites contributing to the cause of increase in customer base.

Before creating the forum, it should be kept in mind that it is to be created for valid reasons and motives. Inappropriate forums can be of no use at all. So a forum needs to be justified with legitimate causes and topics.

What Ebuzz will do for customers is;

·         Network with others within the same field

·         Build a firm connection

·         Share knowledge and ideas in order to increase traffic to your site and gain valuable links.

Search engine spiders love pages with frequently updated content. They constantly search forums, looking for quality web sites. Ebuzz will interact with such search engine spiders by posting on related forums and leaving a link there of the customer website, so this interaction will be done on the behalf of the customer website we are dealing with. This will help get traffic and improve page rankings for the website. The Forum postings will provide the site that extra boost which it needs to become a high ranking site.

Many pages, each linked with specific keywords, will help a lot in improving visibility of their site on the web. With so many forum postings linking to their site, search engines will conclude that their site is an expert in its field, and as such their site will be benefitted by placing it at the top of searches for our specific keywords.

Ebuzz hence will address the concerns of any web based company which mainly are;

Multiply its Conversion rates: The more visitors engage on the site; it will get easier to turn them into customers. It’s been proven that the longer customers stay on the website, the more likely it is that they will procure.

Increase web traffic: Doing marketing through internet, a web community gives people another reason to visit the site. With all of the pages indexed in Google and Yahoo, people searching for products they provide, will be guided to their site through forum postings. They’ll be more informed and will trust their site when they know that there are other users involved.

There are other parts of e-marketing that Ebuzz will provide their services in along with forum psoting, including linking back to site or writing articles or blog entries that are formulated to draw in the most search engine traffic. This will include a heavy emphasis on those keywords that are most searched for, as well as the incorporation of strong and relevant content. This is referred to as search engine optimization.

A large part of SEO is content development, which involves publishing relevant and useful information that incorporates targeted keywords and links to get noticed by the search engines and by a target audience. Another benefit of SEO is the positive effect that it will have on the website’s reputation. People search the Internet to find information. A company that takes the time to develop content and build links will be viewed as a trusted source over time because they will become recognizable within a given industry or niche.

Most useful way of utilizing this search engine optimizing content is to extract the key words first. For this open the website and try to extract keywords from the website. Tools like: http://seoz.info/tools/keyword-extractor/ can be used. By simple insertion of the URL of the website on this page, it will give 1 word, 2 words, and three words keywords. To check which keywords are better and most widely used than others one can use an even better service from google: https://adwords.google.com/o/Targeting/Explorer?__u=8213185876&__c=3681861916&__u=8213185876&__c=3681861916#search.none

Simply enter the website URL in this case also and get different keywords with the popularity of each given in front. It should be kept in mind that each page URL of the website is needed to be entered individually to get keywords for that page.

Once one has some good keywords, one can write articles using those keywords. One may use 2-3 keywords in the same article (let’s say 500 words) that are repeated at least 4-5 times. However, a lot of keyword usage isn't good either. 

Ebuzz will submit those articles on behalf of our customer site on different article directories, like ezine.com, hub pages, article base etc. to get back links to company website. 

Use of proper key words and the selection of article directories are essential in order to gain better ranking with in lesser period of time.

There are certain standard benefits for any web business using search engine optimization as a marketing tool:

·         Company’s website will be listed on the left hand side of Google's search results, where 70% of internet users look.

·         Company will not have to pay someone every time someone clicks your link; this includes competitors simply wanting to check out your website.

·         By using SEO, you will achieve optimum search engine positioning within the search engine you are using.

·         If a website is optimized, search engines such as Google, Yahoo, Bing, MSN etc. will recognize your website and therefore place your website in a higher ranking to those sites that have not used SEO to optimize their website. An optimized site will be visible on all browsers, increasing visitors.

·         With SEO our website will build more online awareness and magnetize more qualified traffic and thus achieving more business.

·         SEO improves the company’s online presence and amplifies its reputation in terms of the services or products they offer so it would be an effective way to make people aware of what our company does.

·         The higher your company's standing with customers, the more qualified leads, sales and profit you will gain. Through time, SEO will bring you a higher return on your investment.

·         Once the website is established in terms of design and optimization, its site will be ranked and positioned within search engines on a long term basis which in return would cause more attraction.

·         SEO is the most cost effective method as it is at a fixed rate, separate from click quantity..

·         When the website has been optimized the files present on it will be smaller, therefore leading to less server requests and overheads. The smaller the file, the faster your site will be downloaded for visitors and potential customers resulting in good reputation.

·         If all functions operate accordingly on your website, search engines can easily categorize and index the pages on your site. You do not pay to be indexed.

·         Keyword-rich and unique content will increase your keyword density when users search for your website making it easy for customers to search on our website.

·         SEO provides a monthly evaluation of the company’s website and a monthly report of the success rate of your website which makes it much easier to view the success.

As far as Blogs are concerned they can be really helpful for a company in many ways to introduce it.

A company can create blogs of various types on the other hand liking them to the company website;

·         Business blog – Talk about business related topics.

·         Collaborative blog – Managed by two or more authors.

·         Forum blog – Post discussion on the net.

Using graphics is a fresh and modern way to keep viewers interested in your blog, and is a good technique in internet marketing because so many casual browsers conduct image searches through their search engines. There may not be as much competition with image searches as there would be with typical keyword searches. This is a more informal way of getting across information to your clients and making sure that your opinions are heard at the same time. Keeping a blog saves valuable money on postage for those who used to send out newsletters, and is a more timely and useful practice. In addition, company can have access to a far wider audience this way.

E-marketing; the whole new package:

Search Engine Optimization

A large part of SEO is content development, which involves publishing relevant and useful information on blogs and article directories that incorporates targeted keywords and links to get noticed by the search engines and by a target audience.

Benefits for web businesses:

1. ·         Optimum search engine positioning
2. ·         Amplify company reputation in terms of service
3. ·         Customer relationship management
4. ·         Cost effective

Services offered:

1. ·         Relevant and authentic keywords
2. ·         SEO and academic content
3. ·         Posting of content on blogs, forums, hub pages and article directories

Forum Posting

Search engine spiders love pages with frequently updated content. They constantly search forums, looking for quality web sites. E-Buzz will interact with such search engine providers on behalf of our customer web business, by posting on different business related forums and leaving a link there for the company website.

Benefits for web businesses:

1. ·         Multiply its Conversion rates
2. ·         Increase web traffic
3. ·         valuable links

Services offered:

1. ·         Network with others within the same field
2. ·         Build a firm connection
3. ·         Share knowledge and ideas in order to increase traffic to your site and gain valuable links

Blogging

1. ·         Business blog: Talk about business related topics.
2. ·         Collaborative blog: Managed by two or more authors.
3. ·         Forum blog: Post discussion on the net.

Benefits for web businesses:

1. ·         Customer trust
2. ·         Increased Sales
3. ·         All services at one place

Services Offered:

1. ·         A standalone domain name
2. ·         Customized blog look and templates
3. ·         Authentic keywords and Glossary
4. ·         Feed Tracking
5. ·         Identification of authoritative blogs
6. ·         Web sites and hubs for outbound resource links
7. ·         Statistics for tracking
8. ·         Engagement in an ongoing link building campaign
9. ·         Submission of blog URL to paid directories with categories for blogs
10. ·         Optimization and distribution of a press release announcing blog
11. ·         Feedback or reviews of your blog in relevant forums, discussion threads
12. ·         Research and comments on relevant industry related blogs and blogs with significant centers of influence
13. ·         Regular posting and monitoring of inbound links, traffic, comments and mentions of blog
14. ·         Contact with related bloggers
15. ·         Using blog to gain press/media credentials at relevant industry conferences and using the event to create content and connections